Market research is a set of techniques used to collect information in order to gain a greater understanding of a business’s target market. This includes collating opinions and feedback from prospective customers to help create better products and improve the customer experience.

The findings from the research will be taken into account when devising the company’s marketing strategy and will help target their market more accurately, resulting in a higher conversion rate of leads. The most popular types of market research include surveys, interviews, focus groups and observation.

Market research is essential for every company because if they don’t understand what their clients want, or what they think about the offering, then it will be very difficult to succeed in an industry where competitors do understand their market.

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Market research can be undertaken internally and that is often the case for larger companies with big budgets and marketing departments. However, for new startups and smaller businesses, securing the services of a marketing specialist is a cost-effective alternative and is often a better option, because bringing in a third party from outside means they bring a fresh perspective to the business.

To find your ideal Market Research Expert, you can either use our matching engine or complete the quick contact form and one of our experts will call you back. Please note that the initial consultation is free and without obligation.