Business research helps identify opportunities and threats, identify and tackle problems, and understand customers better, leading to more effective communication.
The importance of research cannot be underestimated for any business, so we have experts on our Business Butler panel who specialise in all aspects of this marketing discipline. Mention research to many business owners and managers and they immediately think of market research, and rightly so because it is arguably the most important component of the marketing mix.
Market research, as the name suggests, is the process of analysing and interpreting information about a specific market. This includes carrying out research into customer groups, competitors and the general business environment. The main purpose is to assess the feasibility of a product or service that is going to be aimed at that market, allowing the business to make more informed decisions.
However, as research is such a broad term it can also include the following key components of marketing:
Our experts have extensive experience and can advise you on which type of research best suits your business needs and objectives, and they can devise tailored solutions to help you achieve those goals.
As you can see, our Research Experts specialise in several key areas. To find out more, please click on one of the services below.
Please note that the initial consultation is free and without obligation.