Robust GDPR policies are vital, GDPR improves the protection of peoples’ data rights and clarifies what companies that process personal data must do to safeguard these rights.
The way companies communicate with their customers and prospects has changed over the years and General Data Protection Regulation (GDPR) is one of the reasons behind this. Data has been identified as one of the most valuable resources for any business and because of its importance it has been misused and stolen by unscrupulous companies.
GDPR was introduced to provide individuals with greater control over how their data is collected, used and protected online. GDPR applies to any business that collects, processes, stores and uses the personal data of people, or that offer goods or services to them. This covers all business sectors and means companies have to adhere to strict rules regarding the use and securing of personal data collected from people.
Companies that fail to comply can face extremely high fines which for a startup or SME could prove disastrous.
From a marketing perspective there are three key areas to consider.
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