The way companies communicate with their customers and prospects has changed over the years and General Data Protection Regulation (GDPR) is one of the reasons behind this. Data has been identified as one of the most valuable resources for any business and because of its importance it has been misused and stolen by unscrupulous companies.

GDPR was introduced to provide individuals with greater control over how their data is collected, used and protected online. GDPR applies to any business that collects, processes, stores and uses the personal data of people, or that offer goods or services to them. This covers all business sectors and means companies have to adhere to strict rules regarding the use and securing of personal data collected from people.

Companies that fail to comply can face extremely high fines which for a startup or SME could prove disastrous.

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From a marketing perspective there are three key areas to consider.

• Firstly, data permission, or specifically how you manage opt-ins; just because prospects want information from you now doesn’t mean they will in the future.
• Secondly, data access; the ‘right to be forgotten’ means it will be your responsibility to ensure that users can access their data easily and remove consent for its use.
• Finally, data justification; you will have to legally justify the processing of the data you collect. Our experts will be able to advise you on all GDPR issues including how you collect, manage and use data for marketing campaigns.

To find your ideal Marketing Expert that specialises in GDPR compliance, you can either use our matching engine or complete the quick contact form and one of our experts will call you back. Please note that the initial consultation is free and without obligation.