As Digital Director for Effective Communications, Rhys has a head for business and is constantly identifying opportunities for the company and its clients. His passion and expertise has helped many organisations make memorable and worthwhile gains; influencing and engaging audiences and finding new – effective – ways to communicate.
Rhys manages clients’ social media and digital channels and is constantly reviewing available platforms to ensure that his expertise is second-to-none. Rhys is a well-regarded trainer and he is consistently developing Effective’s training programmes, offering sessions on a wide variety of topics such as LinkedIn for business, making the most of Twitter stories and guidance on social media advertising.
He regularly carries out audits of clients’ social media channels and websites, returning concise, targeted reports offering them tangible suggestions on ways to improve their online presence.
In 2018, Rhys realised that the Welsh media landscape had a gap for a news website that was reactive, accessible, and showcased the stories that people wanted to read. He subsequently launched Wales247 which was an instant hit and has grown to such an extent that it is approaching 200,000 unique visitors a month.