Digital Marketing Expert
As Digital Director for Effective Communications, Rhys has a head for business and is constantly identifying opportunities for the company and its clients. His passion and expertise has helped many organisations make memorable and worthwhile gains; influencing and engaging audiences and finding new – effective – ways to communicate.
Rhys manages clients’ social media and digital channels and is constantly reviewing available platforms to ensure that his expertise is second-to-none. Rhys is a well-regarded trainer and he is consistently developing Effective’s training programmes, offering sessions on a wide variety of topics such as LinkedIn for business, making the most of Twitter stories and guidance on social media advertising.
He regularly carries out audits of clients’ social media channels and websites, returning concise, targeted reports offering them tangible suggestions on ways to improve their online presence.
In 2018, Rhys realised that the Welsh media landscape had a gap for a news website that was reactive, accessible, and showcased the stories that people wanted to read. He subsequently launched Wales247 which was an instant hit and has grown to such an extent that it is approaching 200,000 unique visitors a month.
Rhys was a great digital team leader during my time at Effective Communication and was a valuable source of knowledge and help when working on multiple projects together over the course of two years.
From email marketing to social media management and more, Rhys proved to be a key source of knowledge, training me on numerous digital tools and practices that served to effectively set me up as a member of the digital team, not just at Effective but also any future roles.
I've also witnessed Rhys set up and give several presentations that showcase his desire to empower others with the valuable information he has picked up over time. This coupled with a strong sense of organisation and a knack for inventive marketing suggestions means I would certainly recommend him to lead any digital team.
We have worked in partnership with Effective for a number of years. They provide us with a close knit team that fits in seamlessly with how we work and they have really got to grips and understand the technical nature of our subject. This has allowed us to communicate to the masses and vastly increased the profile of the firm, which was one of our goals when we started working with Effective.
Partner, Quantum Advisory
ffective provided half a day’s training on LinkedIn, specifically designed for our cabinet members. The training was relevant, useful and sensitively managed. Rhys was excellent and covered all our queries. I am confident our cabinet members are now equipped with the tools they need to get the most from LinkedIn.
Cabinet, Public Relations & Digital Communications Officer at Rhondda Cynon Taf Council
We were keen to engage in comprehensive training before asking our senior teams in Wales and the South West to utilise LinkedIn. Our existing relationship with Effective meant the team already understood our business, choosing them to deliver the training was an easy decision. Rhys made the training relevant and specific to our industry.
Area Managing Director Wales, Towergate Insurance Brokers
We had quite the crowd at both events and I was impressed by the way Effective engaged and interacted with the room throughout the presentations. The content was insightful but accessible for the audience. There’s no doubt attendees took away practical and professional practices and tips improve their confidence and skills.
Engagement Manager, Wales & Channel Islands, ACCA