Digital Marketing Expert
With extensive experience working with businesses from a wide range of sectors including hospitality, entertainment, education and local authorities, Laura Benjamin is a marketing expert with specific expertise in social media and digital marketing. Graduating from Cardiff University in 2015 with a Psychology & Marketing BSc, Laura quickly realised that marketing was an essential aspect of business, and that her skills and knowledge could be applied to any business that needed her help.
With a further passion for music and entertainment, she set up her own business as a performer in 2016 and grew her business from the ground up, quickly filling her diary with weddings, corporate events and performances in sold-out venues across the UK. Laura fully attributes her success in developing her music brand to her intelligent and effective marketing skills, which she has since offered to small business around South Wales, creating a track record of brand establishment, audience growth, customer engagement, lead generation and conversions.
Laura`s specific areas of expertise include: Social Media Management – creating engaging content for businesses as well as scheduling, posting, monitoring interactions and analysing statistics; Marketing Plans – Generating a plan that incorporates the business’ goals for growth and development, including KPI’s that allow monitoring of ongoing success; Ad campaigns – Planning and execution of social media advertising campaigns based on the business’ budget and targets; Brand Establishment – Ensuring that branding is clear across all customer-facing platforms, including websites and social media; Web Design – Setup of websites, with the option of ongoing maintenance or handing back full control of the website to the business once it has been set up. With a fresh, young, positive perspective and a can-do attitude, Laura will be your social media agony-aunt, for all those platforms that you just don’t have time to manage.
"Laura has been our go-to digital marketing guru ever since we started working with her three years ago. There’s no job too big or too small for her and she always has a positive outlook and plenty of creativity to spare. From designing, producing and creating our menus to building us a bespoke website that perfectly fits our needs, she always completes the jobs to the highest standard and the results are always impressive. Getting Laura on board to run our social media channels is one of the best decisions we made, lightening our workload and allowing us to prioritise other tasks, whilst being able to trust that our marketing was in safe hands. Our following grew incredibly quickly with consistent and regular posting and Laura had some great ideas for boosting attendance at our venue. She also has some great links in her network to other incredibly creative people – we’ve had videos, photos, and even a graffiti style menu painted behind our bar. Laura is an incredibly valuable asset to have on your team, and you’ll soon find out that her skills go far beyond marketing as well. Highly recommended!
MT Hospitality Ltd, Swansea