Jon is an experienced marketing professional with extensive strategic experience across B2B, B2C and not for profit sectors, for organisations of all sizes. Working across the marketing mix and taking a ‘through the line’ approach, Jon offers particularly expertise in audience development, PR strategies, income generation, database marketing, brand expansion, integrated planning and digital marketing. Among his key achievements are; an award winning national marketing campaign, managing marketing campaigns for major events and the rebranding of a high profile visitor attraction.
I hired Jon to create and develop a brand for my IT consultancy. I wanted something that could gain attention in a crowded industry and convey the benefits I offer to small businesses. Jon started by developing a comprehensive brief for my new brand, this involved challenging my current thinking and extracting the key benefits I was offering clients. This done Jon created 3 creative concepts for me to select from, each tightly aligned to the brief. I was delighted with my final brand; it works well on digital and print media and is helping me to stand out and grow my business