Gideon has 20+ years of experience in the market research industry, having held senior positions in agencies and client companies. His passion is for working with insight-driven brands with a growth mindset and an appetite for change. Gideon finds most professional reward in working with SMEs who are seeking research and insight to help them grow and achieve their vision.
This is achievable through transforming businesses to become customer centric and uncovering the best opportunities. Through a range of proven research and insight services, Gideon always strives to deliver value for money; provide insight for everyone regardless of size and budget; and help clients action new insight and implement research recommendations.
Gideon helps clients with customer discovery by identifying their audiences, realising what their needs are and highlighting their problems. Clients also choose Gideon for his market insight which covers key competitor positioning, offering, and identifying where the opportunities lie. Other services available include campaign development, media messaging and creative growth.