David worked in the travel industry for 10 years in several senior commercial and marketing roles while copywriting in his spare time. He then decided to pursue a career in writing and spent five years working as a commercial writer for South West Wales Media. In this role David wrote for The South Wales Evening Post, Llanelli Star and Carmarthen Journal newspapers as well as several trade publications and magazines.
As a commercial writer David would interview a wide variety of business owners from all sectors. With excellent client satisfaction levels of over 99% from more than 500 businesses, he decided to realise his ambition four years ago and become a freelance writer on a full-time basis.
David is Chartered Institute of Marketing (CIM) qualified and his commercial and marketing experience from the private sector gives him a comprehensive understanding of business and the important role engaging copy has in setting companies apart from their competitors. His writing expertise covers several areas and he specialises in the following: web copy; blogs; advertising and marketing campaigns; sales materials; press releases; brochures and flyers; newsletters; advertorials and straplines.