Purchasing accurate, compliant and complete data for your organisation provides a gold-mine of intelligence and opportunities that can be used to strengthen competitive position.
Data, it has been argued, has become one of the most valuable assets any business can have and for this reason sales of data continues to grow. Data purchasing can play an integral part in a direct mail or email marketing strategy and can enable a business to increase its market share and grow.
By buying data from a data supply company, you can send out targeted marketing materials to prospective customers you haven’t contacted before and thereby generate new sales leads while raising your brand awareness.
This method is especially beneficial for businesses that do not have the resources or time to gather data. Accuracy and relevance are key here, so the more precise the data you use in your targeting, the greater the return on your investment.
Making sure your data is GDPR compliant is also extremely important. Be specific with data you require; so include location, sector, and the media you are going to use.
If you are purchasing B2B data, then job titles might be a key criterion, and specialist behavioural data is beneficial for both B2C and B2B marketing. An example of this maybe a list of attendees at a trade show specific to your industry.
Here at Business Butler, we have experts who can help your business with GDPR-compliant and highly targeted data, from B2B to consumer call lists.
To find a Data Expert, you can either use our matching engine or complete the quick contact form and one of our experts will call you back. Please note that the initial consultation is free and without obligation.