Business Butler Blog - social media

There is no doubt that a recession has a major impact on the business world and also on the consumers it relies on. One thing all business owners should remember though is that marketing in a recession is still very important. This is because it enables you to retain brand visibility through tougher times and lets consumers know you remain open for business. It also means you can showcase your ...

Where would we be without customer reviews? The importance that customer reviews play in the success of startups, sole traders and SMEs cannot be overstated. In a world where more business is being conducted online and customers are prompted to review their recent experience, what they post can make or break a business.

Building trust

Reviews are great for understan...

The business world is more competitive than ever and if you’re a small business owner without a digital presence then you better get one soon because you can guarantee your competitors have, and if you don’t, then your business won’t survive long-term. Maybe you are not convinced by such a bold opening statement, so here are some social media statistics, courtesy of Hootsuite, to think about.&n...

Remember when you and your colleagues would often work late just to finish an important project or start earlier at your boss’s request? Maybe you took your work home just to get the job done? Going above and beyond your contracted hours was seen as a prerequisite and you did so not out of fear of losing your job but because of your diligence and dedication to the company you worked for. Well t...

Many professionals use LinkedIn everyday but not everyone does. I know myself as I have only recently been introduced to using LinkedIn and have found it profoundly eye-opening. Today we will be discussing the many perks of using it, why it is important for professionals to use, and how to use the platform effectively. Afterall, some people do say that a LinkedIn profile is no more than just an...

In a recent article it was discussed how Netflix has been losing their subscribers which hasn’t happened in ten years, which is leading them to consider using advertisements. You would have thought the opposite was happening with all the recent success of some Netflix owned releases, it is surprising to hear. Netflix have shed the blame onto factors including the increasing competition from oth...

As many business owners know, digital marketing is essential for growth and having a good, structured plan can do wonders for your company! Today I am going to be explaining what digital marketing is, how you can use it, and the steps you need to take to create your own digital marketing strategy.

What i...

Almost everyone nowadays has a smartphone. Whether it be for work or just keeping in contact, the smartphone is an everyday appliance that can be found in almost every home. There are even tech-savvy subcultures who pride themselves on getting the newest phones, finding everything about the latest hardware used, camping overnight outside a shop to purchase the latest drop, there are many people...

Evidence reveals that social media platforms can have a negative effect on the mental health of its users and much to everyone’s frustration, the powers that be don’t take any action. So it is refreshing to see global cosmetics giant Lush take a stance by closing down some of its social media accounts in the wake of Facebook whistleblower Frances Haugen's revelations.

Rolled out a...

Everywhere you look online you are inundated with content as businesses vie for your attention and hopefully your custom. Most of the time you just ignore all the noise but now and then there is a post that will catch your eye and it will probably be a video clip.

More and more small business owners are realising that video content is an effective way to connect with prospects and custome...

A Guest Blog by Julie Plumb, Digital Marketing Expert.

How do you choose the right social media for your business?

Our advice is always not to try and spread yourself thinly across every single platform that you've ever heard of. Choos...

Time has always been a precious commodity in all walks of life and that seems even more relevant today in the ever-changing, fast moving, technological world of business.

Where products can be copied by rivals and sold to your target market for less than what you charge, you must be able to differentiate on service to be able to have any sort of competitive edge.

However, every succ...

The world of social media and digital marketing can seem daunting, but creating a brand for your business doesn’t have to be complicated, LinkedIn is the world’s number one online network for business and is a powerful tool.

We have compiled these top tips to help you to get th...